Yesterday, I dealt with how HR in general can help drive strategy. Today, I discuss specifically how assessment professionals can drive strategy.
The two necessary components for an effective approach to strategy are measurement of goals and organizational diagnosis. In order to develop strategies, it is important to identify the current state of the organization through organizational diagnosis. In order to evaluate the effectiveness of strategies, it is important to identify and measure goals. Effective measurement is at the heart of strategic decision making and measurement is the specialty area of the assessment professional.
However, all too often it seems that assessment is seen as a barrier to strategic change rather than as a potential asset. Assessment should not be thought of as limited to the screening and hiring of personnel, but rather should be seen as fundamental to strategic thinking.
Assessment professionals must:
5. Be a leader in integrating technology.
4. Seek to understand the needs of their customers and clients.
3. Emphasize that assessment is an area requiring expertise; push for professionalization.
2. Demonstrate value.
1. Communicate effectively.
