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Los Basketball Links! Nine Televised Games, Ford's Optimism and Akron's Questionable Advertising

by admin on October 27, 2010

in Basketball

Kent State men's basketball will have a minimum of nine televised games this season. The link has a complete list.

KENT, Ohio – The Mid-American Conference has announced the largest basketball television package in league history with the Kent State men's basketball team guaranteed at least nine televised games in the upcoming 2010-11 season.  The Golden Flashes are already scheduled for a total of four games on the ESPN's Family of Networks and  have another five on SportsTime Ohio (STO), the new home for MAC basketball.

The Flashes will be highlighted five times on Sports Time Ohio, the new home for Mid-American Conference basketball. KSU has five of the 36 games shown by STO. Kent will make two national appearances, the first on Nov. 16 at 8:00 a.m. against Robert Morris as a part of ESPN's third annual College Hoops Tip-Off Marathon. On Dec. 9, Kent will travel to play against Florida on ESPN2. provided an extensive background of each player on the KSU roster.

David Carducci writes about Geno Ford's unusually high optimism for this season's team. With so many new faces but a solid basketball history, Kent truly stands as the wild card in the Eastern Division. It's pretty difficult to try to predict where each team will fall–2010's theme will be to uphold the "wait and see" approach.

On a separate note, I'm a little perplexed into the University of Akron's advertising campaign on the upcoming basketball season. The commercial details season ticket plans available for both the men's and women's programs. What's interesting is the full-screen graphic towards the beginning of the commercial.

"Witness the Zips!"

It's even in the same black and white color scheme of the old "Witness" banners we all proudly hung up to celebrate that fellow in South Beach. I understand there may be some underlying circumstances, and I even understood when the university used LeBron and "Witness" in their slogans even though James never attended UA. People loved LeBron, so why not try to pawn him off as one of Akron's own? It was smart advertising.

But is reminding people of a devastating event (in the spots world, let's keep things in perspective) that affected people all around Northeast Ohio really the best way to make people want to attend basketball games? I suppose they're saying "Forget LeBron, Witness the Zips instead," but there are ways to say that without using LeBron's own personal slogan.

Should UA still be advertising that LeBron is from Akron and associating with his slogan so openly? Maybe they aren't trying to have a tie with LeBron, but it certainly displays that message.

Just my two cents.

{ 4 comments… read them below or add one }

Fred October 27, 2010 at 9:37 pm

With so many new faces this should be a very interesting and dare I say fun season with the Kent basketball team. For the most part the team has a tendency to fly under the radar. This "flying under the radar" has served Kent basketball well. But as history has shown one cannot ignore Kent basketball. Kent looks like they`re tall and athletic. There is no question that Akron`s ad campaign looks and sounds like LBJ. Will this approach succeed or not? Time will tell. I do have to chuckle a bit looking back before the football season started. The Zip fans were constantly poking fun at our new A.D. from S.D. St. Akron poked fun at the 90K initiative. The Zips looked and still look at our Jacoby/Reese Cup domination by ridiculing the KSU athletic department. Akron`s house is a mess and Kent………well, is running like a Ferrari V-12. Go Flashes!

Hovey19 October 29, 2010 at 10:52 pm

Couldn't agree more Fred!
Kent sweeps the institutional MAC awards and just keeps adding hardware to the program and all Akron can do is stew in their shiny new stadium w/ no team. They don't have half the athletic program we do, which explains a lot of the venom that emanates from that end of Rte 76.

For giggles, have you ever seen their "baseball field?" Purely laughable (kinda like their basketball track record).


Hovey19 October 29, 2010 at 10:53 pm

oh yeah, you bring up a good point too Fred. How is it that we have so many 20 win seasons and post-season berths the last 12 years or so and yet our basketball team continues to "fly under the radar" at least as far as MAC "pundits" are concerned?!? If this isn't one of the most mystifying trends in general sports-dom I don't know what is.

Hey-O November 12, 2010 at 3:04 am


Kent has had a very successful overall athletic department, of that there is no doubt.

I'm sure Kent's AD gets excited over a Reese/Jacoby Cup. Perhaps a handful of Kent die hards even get a little excited about it. But how relevant are these trophies to the public? To the average Kent State alum? To anyone besides the KSU AD and the few hardcore KSU supporters?

My point is, not many people care if your Women's field hockey or Men's golf team is competitive. The same is true for Akron track or rifle.

Neither Akron nor Kent have anything that the other should be jealous of. Academically, athletically, etc. The schools are eerily similar in many respects. Arguing about petty details gets us nowhere. Which brings me to my next point:

Watch out for KD and our hoops squad this year. The word outta the JAR is that we have a little more athleticism than in years past, and Zeke is starting to mature into an NBA caliber center.

Have a good day! :)

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